As former Marketing FMCG Product Manager and now Web Programmer, I can help you to boost your growth with a real Full-service Marketing competence : web development & programming, web marketing, product management, marketing strategy, digital campaigns. International Cosmetics and Food Marketing FMCG expert : Brand Marketing, Product Management, New Product Development, Innovation coordination, multifunctional cross-team management, Trade Marketing & Promotion, Digital Marketing at an international level with focus France, Italy, Germany. Fluent in English, German (C1 Goethe Institut), Italian (C1 Università di Siena).
Thanks to my dual alsatian culture and my experiences abroad, including 8 years of expatriation in Italy and Germany, I can provide an international dimension to your projects.
Recently I graduated with the OpenClassroom Web Developer / Web Programming Diploma. Being HTML5 / CSS certified, I can easily build up, develop or refresh your web sites. Now, I'm also SEO oriented (training FormaSEO and tecnical in-page SEO with OpenClassroom)
Organized, accurate, adaptable, international minded, easy on KPI dashboards, excel, powerpoint presentations, events organization, reportings, I can also propose my services as
COMPÉTENCES CLÉS
MES 4 PILIERS DE COMPÉTENCES
CRÉER
Développement Web
SEO
- Développement de sites web
- HTML5/ CSS/Javascript
- Responsive
- SEO technique , sémantique,structurel, performance et vitesse
- Responsive
- CMS WORDPRESS extensions YOAST(SEO),MAILERLITE (Newsletter)
- Sécuriser un site (SSL)
- Hébergement
- RGPD
- Création graphique : Illustrator / InDesign
ANALYSER
International product
management
- Plans Marketing
- Range harmonization
- Massification
- Management de l’innovation
- Analyse des performances, KPI
- Etudes de marchés
- Business reviews
- Panels distributeur Nielsen, Iri
- R&D
- Business plans, gestion budgétaire
- Comptes d'exploitation Produit
- Cross-Team Management (R&D, Production...)
COMMUNIQUER
Marketing opérationnel
Communication & Promotion
- OP Trade
- Animations
- Organisation évènements
- Séminaires
- Animation & organisation de Convention des ventes
- Plan média
- Plan promotionnel
- RP
- Digital Marketing
- Outils Aide à la Vente/ PLV
- Négos Centrales d'Achat
- Events Web
- Coordination Equipe E-commerce
INTERNATIONALISER
Coordination internationale
EMEA
- Coordination marketing filiales
- Pilotage gammes 20 pays EMEA
- Trilingue: Allemand C1, Italien C1, Anglais
- Sales Forecasts internationaux
- Déploiement et coordination plans marketing internationaux EMEA
- Présentations Marketing, animation conventions de vente Export (EMEA)
- Accompagnement en centrales Achat GMS Europe (All, It, Esp)
