As former Marketing FMCG Product Manager and now Web Programmer, I can help you to boost your growth with a real Full-service Marketing competence : web development & programming, web marketing, product management, marketing strategy, digital campaigns. International Cosmetics and Food Marketing FMCG expert : Brand Marketing, Product Management, New Product Development, Innovation coordination, multifunctional cross-team management, Trade Marketing & Promotion, Digital Marketing at an international level with focus France, Italy, Germany.
Fluent in English, German (C1 Goethe Institut), Italian (C1 Università di Siena). 8 years expatriation in Italy & Germany.Etre au four et au moulin, pour accompagner en marketing stratégique mais ausi opérationnel des entrepreneurs et dirigeants de PME. Recently I graduated with the OpenClassroom Web Developer / Web Programming Diploma. Being HTML5 / CSS certified, I can easily build up, develop or refresh your web sites.Feel free to contact me at gruner.audrey@gmail.com
COMPÉTENCES CLÉS
MES 4 PILIERS DE COMPÉTENCES
CRÉER
Développement Web
SEO
- Développement de sites web
- HTML5/ CSS/Javascript
- Responsive
- SEO technique , sémantique,structurel, performance et vitesse
- Responsive
- CMS WORDPRESS extensions YOAST(SEO),MAILERLITE (Newsletter)
- Sécuriser un site (SSL)
- Hébergement
- RGPD
- Création graphique : Illustrator / InDesign
ANALYSER
International product
management
- Plans Marketing
- Range harmonization
- Massification
- Management de l’innovation
- Analyse des performances, KPI
- Etudes de marchés
- Business reviews
- Panels distributeur Nielsen, Iri
- R&D
- Business plans, gestion budgétaire
- Comptes d'exploitation Produit
- Cross-Team Management (R&D, Production...)
COMMUNIQUER
Marketing opérationnel
Communication & Promotion
- OP Trade
- Animations
- Organisation évènements
- Séminaires
- Animation & organisation de Convention des ventes
- Plan média
- Plan promotionnel
- RP
- Digital Marketing
- Outils Aide à la Vente/ PLV
- Négos Centrales d'Achat
- Events Web
- Coordination Equipe E-commerce
INTERNATIONALISER
Coordination internationale
EMEA
- Coordination marketing filiales
- Pilotage gammes 20 pays EMEA
- Trilingue: Allemand C1, Italien C1, Anglais
- Sales Forecasts internationaux
- Déploiement et coordination plans marketing internationaux EMEA
- Présentations Marketing, animation conventions de vente Export (EMEA)
- Accompagnement en centrales Achat GMS Europe (All, It, Esp)
